Pharmaceutical Sales Hiring Trends
Five Ways Sales Reps Can Remain Attractive Job Candidates in a Softening Market
The pharmaceutical industry is now depending upon leaner sales forces due to industry mergers, the expiration of blockbuster drug patents, and a shift toward flexible, regional, specialized sales teams. To achieve these cutbacks and to continue to efficiently function, the industry is moving towards e-marketing, clinical educators, and conservative hiring.
These industry adjustments have pharmaceutical sales reps retooling themselves to fit the new face of their declining market. In order to survive and make a career out of the new sales landscape, reps are learning to:
- adapt their sales skills to better match today’s more intuitive, flexible marketing strategies
- focus on specialty areas like oncology reimbursement
- shift into medical-liaison positions
- move into related sales fields
- outsell their peers and cash in at a small pharmaceutical or biotech firm
Ultimately, it’s all about specialization and deep relationships that will help a rep build a successful career.
