The road to digital success in pharma
Pharmaceutical companies are experimenting with a variety of digital initiatives, but many find it hard to determine what to focus on. Current trends indicate four main areas where digital developments will drive value for pharma companies.
Trends reshaping healthcare:
- Outcomes-based care is moving to center stage
- Patients are becoming more engaged
- New competitors are moving in
- More information is available about product performance
- Process efficiency and agility is improving dramatically
Four areas of digital opportunity:
- Personalized care: Sensors and digital services for tailored, 24/7 treatment
- Fuller engagement: Omnichannel conversations with physicians and patients
- Data-driven insight: Advanced analytics to increase pipeline and commercial value
- Real-time responsiveness: Automated processes to improve cost, reactions, and agility