The top 10 advertisers in Big Pharma
Who are the top 10 advertisers in Big Pharma? TV ads dominate with their spending. It accounted for over 70% of total advertising spending from the top 10 pharma companies according to Nielsen data. This is because TV reaches mass audiences to build name and brand recognition and also reaches older viewers, a commonly targeted audience for Big Pharma.
1. Pfizer
2. AbbVie
3. AstraZeneca
4. Eli Lilly
5. Johnson & Johnson
6. Actavis
7. Bristol-Myers Squibb
8. Merck & Co.
9. Sumitomo Corp.
10. Amgen
