Using Social Media in Supply Chain
Supply chain can gather information from different sources via social media, providing insight into issues of the supply chain industry and competition. Social media benefits this industry in multiple ways.
Companies can enhance communication, generate demand, and reduce costs. Some companies even use social media to gather recommendations for improvement from their customers. In addition, it can be used to build relationships among trading partners. Social media also allows for the monitoring of supply chain events and transactions. It can keep companies up-to-date with more timely information about risks and events such as shipping delays. Supply chain businesses that don’t use social media miss out on potential business development opportunities.
