#FierceMadness ends in over-the-top ballot stuffing, but we still pick a winner
The 34,035 votes for Brineura in FiercePharma’s #FierceMadness drug-name contest raised red flags about ballot stuffing. Digging through digital voting records and comparing IP addresses showed that the majority of the bot-type votes came from three single accounts.
The real BioMarin people honestly did rally. They voted, got friends and family to vote, and even got the Brineura community to vote. Many people left comments about how the drug has helped their children or was important to their families.
Therefore, FiercePharma still picked Brineura as the winner. Throwing out the foul-play votes, Brineura still won the legitimate vote. Congrats to BioMarin on locking up its second consecutive #FierceMadness title!
