By Jordan Warshafsky, Partner, Ashton Tweed
Did you finally land that interview you’ve been hoping for? Great! Now it’s time to do the most important part of the job search process – preparation for the interview. You must prepare in order to make the best impression possible. The first step in preparing for an interview is to thoroughly research the hiring company and familiarize yourself with their business and with the people with whom you will interact. This is a crucial step that can often make or break your interview performance.
Your background knowledge of the company should directly affect your answers during the interview. If you hope to be hired, it’s not only important to answer correctly, but also to show that you care enough to really understand their organization. Here’s what you need to know:
You should be able to answer all of these and more questions thoroughly before walking into the interview. Be ready for the unexpected. This in-depth knowledge about the company and key people will ensure you provide informed answers that will make you stand out from other job candidates. Furthermore, this research will show you are a dedicated professional with a genuine interest in the company’s business. Passionate companies like to hire passionate people, so company research is not a step you should breeze over during your job search. It is an important key to success.
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